WHO ARE WE?
USE DIFFERENT SPORTS TO RAISE PUBLIC AWARENESS OF ENVIRONMENTAL ISSUES
Created in 2020, the Association uses sport as a lever to raise public awareness of environmental issues. It supports sporting projects and challenges that are committed to protecting Nature, organises concrete, sustainable actions, and encourages all stakeholders to put environmental impact at the heart of their thinking. Through these initiatives, it highlights key actions such as the Water Lover Challenge.
Objectif Environnement has already supported a number of projects:
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Odyssée méditerranée
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Human impulse
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L'odyssée des lacs
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165 km race around Lake Geneva
THE ASSOCIATION'S OBJECTIVES
SUPPORT CANDIDATES INVOLVED IN SPORTING PROJECTS OR CHALLENGES TO PROTECT THE ENVIRONMENT
USING SPORT TO RAISE PUBLIC AWARENESS OF ENVIRONMENTAL ISSUES
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IMPLEMENT SUSTAINABLE AND CONCRETE ACTIONS IN FAVOUR OF
THE ENVIRONMENT
AIMS TO REDUCE THE ENVIRONMENTAL IMPACT OF LEISURE ACTIVITIES, ESPECIALLY IN THE MOUNTAINS
Founded in 2001, Summit Foundation is a Swiss non-profit environmental foundation. The foundation focuses on raising awareness of environmental protection issues, in particular the problem of waste abandoned in the environment, by developing practical solutions (such as pocket bins and sorting bins) and organising waste collections, in particular the Clean-Up Tour. It also offers environmental management consultancy services for events and businesses.
THE FOUNDATION'S OBJECTIVES
RAISING AWARENESS
AND EDUCATE
THE ENVIRONMENT
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DEVELOP CONCRETE SOLUTIONS
ORGANISE WASTE COLLECTION OPERATIONS IN NATURAL ENVIRONMENTS
NOAM YARON
Noam Yaron is a committed Swiss athlete who constantly pushes his limits to defend the environmental cause. In 2021, he made history by swimming 80km across Lake Geneva in 19:53:07, beating the previous record by almost three hours. The following year, he swam the five largest lakes in Switzerland in just 11 days, totalling 188km. In 2023, he completed the 10 most beautiful Swiss mountain lakes in a triathlon, crossing the Alps in just 7 days. Then, in 2024, he broke his own record by swimming 103 km in the Mediterranean in 48 hours without ever getting out of the water. His endurance and determination are unquestionable.
In August 2025, Noam Yaron is preparing to take on an extraordinary challenge: swimming the 180 km between Calvi and Monaco. This performance could set a world record for the longest swim in a wetsuit without leaving the water.
Taking advantage of the media hype surrounding his exploits, Noam is putting his commitment to the environment to good use. As ambassadorof the Water Lover Challenge for the fourth year running, he is mobilising people around the world to fight pollution from cigarette butts, the most common form of litter found in our waterways. Thanks to his growing community of over 550,000 followers on social networks and his influence with the media and public figures, he has been able to increase the visibility and impact of this initiative with each edition.
Invite Noam Yaron to take part in a cigarette butt collection and lead an inspiring talk, either before or after the action. A unifying moment dedicated to environmental awareness, with all proceeds going to the association Objectif Environnement.
TO INVITE NOAM TO GIVE A TALK, PLEASE CONTACT US.
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